Digital Marketing Manager

Digital Marketing Manager | Old Trafford | Full Time | Hours: 8:45am to 5:50pm; Monday – Thursday with 30 min lunch and 2 x 15 min break and 8:45am to 5pm on Friday with 30 min lunch and 2 x 15 min break | Office Based | £40,000 – £50,000 per year

About Crystal Ball

Crystal Ball is an innovative, family-owned business offering next-generation fleet management and intelligence, built in an intuitive and customisable award-winning ecosystem. Combining powerful, future-proof technology with uncompromising customer service, Crystal Ball helps businesses transform fleet performance, reduce risks, and deliver measurable cost savings.

Following a sustained period of growth, we are now seeking an experienced and passionate Digital Marketing Manager to play a pivotal role in the next stage of our journey. This is an exciting opportunity to shape and execute our digital marketing strategy, strengthen our brand presence, generate high-quality leads, and help position Crystal Ball as the UK's most trusted fleet technology partner.

The Role

As Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies that increase brand awareness, drive website traffic, generate qualified leads, and support business growth. You will work closely with internal stakeholders, sales teams, and external partners to deliver data-driven campaigns that achieve measurable outcomes.

Key Responsibilities:

• Develop and implement the company's digital marketing strategy.
• Plan, execute, and optimise multi-channel campaigns across paid search, social media, email, and display advertising.
• Manage website content, SEO performance, and user experience to improve traffic and conversions.
• Create engaging content including blogs, case studies, email campaigns, and social media posts.
• Monitor and report on campaign performance using Google Analytics, Search Console, CRM platforms, and marketing dashboards.
• Manage paid advertising budgets and maximise return on investment.
• Support lead generation activities and marketing automation workflows.
• Identify new digital opportunities, trends, and technologies to improve performance.
• Coordinate with sales teams to align marketing activity with business objectives.
• Manage relationships with agencies, suppliers, and media partners where required.
• Ensure brand consistency across all digital channels and communications.

Skills and Experience:

• 6+ years' experience in a digital marketing role.
• Strong understanding of SEO, PPC, social media, email, and content marketing.
• Experience using Google Analytics, Google Ads, Wordpress, LinkedIn Campaign Manager, Hubspot and SEO tools.
• Excellent copywriting and content creation skills.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience managing multiple campaigns and priorities simultaneously.
• Excellent communication and stakeholder management skills.
• Knowledge of marketing automation.
• Experience creating marketing funnels, lead nurturing and customer journey optimisation.
• Proven experience developing and optimising marketing funnels, lead nurturing programmes, and customer journeys to maximise lead generation, conversion, and customer retention.

What Success Looks Like:

• Increased website traffic and engagement.
• Growth in qualified lead generation.
• Improved conversion rates across digital channels.
• Strong organic search performance.
• Consistent growth in brand visibility and audience engagement.
• Delivery of measurable ROI from marketing activities.

What We Offer:

• Competitive salary of £40,000 – £50,000 per annum, dependent on experience and qualifications.
• Performance-related bonus opportunities.
• Ongoing professional development and training.
• Opportunity to shape and grow the digital marketing function.
• A collaborative and innovative working environment.
• 20 days holiday plus 8 UK bank holidays, plus 1 extra day per year of service (up to 25 days).
• Company pension and private medical insurance.

Reporting To: Managing Director