Digital Marketing Manager (CRM and Email Marketing Focus)

Digital Marketing Manager (CRM and Email Marketing Focus)Location: CheltenhamHours: 30 hours per week (flexible around school hours)Salary: £45,000 to £50,000 FTEThe OpportunityWe are looking for an experienced Digital Marketing Manager with a strong focus on CRM, database marketing and email campaigns to join our growing team. This role is designed around flexibility, offering 30 hours per week with working hours that can fit around school commitments.The successful candidate will take ownership of our CRM marketing strategy, ensuring our database is fully utilised through targeted email campaigns, segmentation and marketing automation. You will play a key role in turning our live database into a consistent source of engagement, brand awareness and business opportunities.This role will suit someone who enjoys working with data, understands how to drive engagement through well structured campaigns and is confident using CRM systems to maximise marketing performance.Key ResponsibilitiesManage and develop the company CRM database to maximise marketing and engagement opportunitiesPlan and execute targeted email marketing campaigns across segmented audiencesBuild and manage automated email journeys and nurture campaignsEnsure CRM data quality through segmentation, cleansing and database managementAnalyse campaign performance including open rates, click through rates and engagement metricsProduce reports and insights to continuously improve campaign performanceWork closely with ..... full job details .....