Digital Marketing Manager

Blue Arrow is delighted to be hiring a Digital Marketing Manager for our client in St. Andrews!Location: St. AndrewsContract: Permanent, Full- time, 9:00am to 5:30pm.Salary: Depending on experience.Purpose:To oversee and carry out the website''s digital marketing and e-commerce initiatives, which will include creating strategies, updating material, managing social media, email marketing, running display and programmatic ads, optimising OTAs, and more.Duties:Create a digital annual plan and budget that includes all departments.Developing the site''s strategy while collaborating closely with important parties, such as sales and marketing.Create e-commerce and digital marketing strategies that are quarterly and annual.Arrange and carry out all digital marketing initiatives.Measure and report the effectiveness of all digital marketing activities, and evaluate against objectives.Ensure that the site is present throughout pertinent social media platforms.Candidate requirements:A relevant university degree.Minimum of 3 years Digital Marketing ExperienceHospitality background required. Excellent communication skills.Excellent written and verbal skills.Strong understanding of contemporary digital marketing concepts, strategies, and best practices.Benefits:Onsite parkingOnsite discountsComplimentary staff canteen and many more Please apply today as this role won''t be round for long. Blue Arrow Dundee Blue Arrow is proud to be a Disability Confident Employer and is committed to ..... full job details .....