https://jobs.co.uk/job/digital-marketing-manager-b2c-health-hero--a660540d-08fb-4fd9-b382-9b7000334df6 RSS feed for Digital Marketing Manager (B2C) at Health Hero. en-gb Sat, 23 May 2026 16:17:57 GMT https://jobs.co.uk/job/digital-marketing-manager-b2c-health-hero--a660540d-08fb-4fd9-b382-9b7000334df6 https://jobs.co.uk/job/digital-marketing-manager-b2c-health-hero--a660540d-08fb-4fd9-b382-9b7000334df6 Sat, 23 May 2026 11:52:37 GMT Location: London | Salary: 10000-500000 Annual | Type: Permanent | We''re looking for an experienced Digital Marketing Manager (B2C) to own and scale our demand generation engine in a fast-paced, high-growth start-up/ scale-up environment. This role is hands-on and performance-driven, with a strong focus on paid and unpaid media channels (PPC, paid social, and affiliate marketing) to drive customer acquisition, improve conversion rates, and maximise ROI.Reporting to the Commercial Director - Consumer, you''ll play a key role in accelerating growth, working closely with internal teams and external partners to build, optimise, and scale B2C digital campaigns.About the RoleOwn and execute B2C demand generation strategy across paid digital and unpaid channelsPlan, launch, optimise, and scale PPC campaigns (e.g. Google Search, Display, YouTube)Manage paid social campaigns across platforms such as Meta, TikTok, LinkedIn and others as relevantDevelop and grow a high-performing affiliate marketing programme, managing partners, networks, and performanceContinuously analyse performance and optimise campaigns to improve CPA, ROAS, conversion rates, and LTVManage digital marketing budgets effectively in a high-growth environmentTest, learn, and iterate - A/B ... Permanent