Digital Marketing Executive

Job Description: Maternity Cover – Digital Marketing ExecutiveLocation:

Birmingham (Hybrid)

Contract Type:

Fixed-term (14 months)

Reports to:

Marketing Manager

Salary:

£32,000 - £36,500 dependent on experience

About WilkesThe Wilkes Partnership LLP is a full-service law firm with a strong reputation for delivering high-quality legal services across the Midlands and beyond. With a focus on client care and professional excellence, we are committed to growing our brand presence and supporting our teams through strategic and innovative marketing.

Purpose of the RoleWe are seeking a confident and creative

Digital Marketing Executive

to provide maternity cover within our in-house marketing team. This role is key to maintaining continuity across all digital and internal communication channels and supporting the firm’s business development goals during a critical period.

Key ResponsibilitiesDigital Campaign Management

Plan, execute, and optimise integrated digital marketing campaigns to promote the firm’s services, sector expertise, and content.

Manage

paid social media advertising

(LinkedIn, Meta, Twitter), including audience targeting, budget management, A/B testing, and performance reporting.

Deliver

email marketing campaigns , including content development, segmentation, scheduling, and analytics using Mailchimp or HubSpot.

Website and SEO

Regularly update website content to reflect current service offerings and thought leadership, ensuring best SEO practices.

Monitor and report on website traffic, user behaviour, and goal conversions using Google Analytics.

Work with external developers on technical updates and improvements.

Social Media and Content Creation

Develop and post engaging organic social media content aligned with the firm’s brand tone and campaign goals.

Create visual assets and graphics using Canva or Adobe Creative Suite.

Ensure consistency in messaging and visuals across all digital platforms.

Internal Communications and Intranet Management

Work with internal stakeholders to share firm news, promote CSR initiatives, and support internal culture and engagement.

Manage the firm''s intranet, keeping content updated, relevant, and accessible.

Support communication of internal campaigns, events, and updates across digital channels.

Project and Task Management

Use

Monday.com

to manage marketing project workflows, deadlines, content calendars, and task assignments.

Coordinate with other departments to ensure timely delivery of marketing activities.

Analytics and Reporting

Produce regular reports on digital campaign effectiveness, social media engagement, website traffic, and paid media ROI.

Use insights to recommend data-driven improvements.

Essential Skills and Experience

Minimum 2 years’ experience in a digital marketing role, preferably within professional services and ideally across both B2C and B2B.

Demonstrated success in managing

paid social advertising campaigns .

Strong skills in website CMS (e.g., WordPress), email marketing platforms, and Google Analytics.

Proficient in managing tasks and projects using tools like

Monday.com .

Excellent written English and visual content skills.

Desirable Skills

Experience in a law firm or regulated environment.

Working knowledge of Adobe Creative Suite or Canva.

Familiarity with CRM and marketing automation platforms.

Experience managing intranet platforms or internal comms tools.

Personal Attributes

Organised, self-motivated, and detail-oriented.

Proactive and collaborative with a problem-solving mindset.

Comfortable working in a fast-paced, professional environment.

Benefits

Flexible hybrid working

Competitive pension scheme

Friendly and supportive team culture

Opportunities for learning and development

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