Negotiable
About your new role
Assist the Head of Digital in implementing strategic and effective firmwide digital activity/initiatives designed to support profitable revenue growth and new client acquisition. Provide technical digital marketing knowledge.StrategyAssisting in the execution of the firm’s digital strategy. Supporting the Head of Digital and Digital Manager with effective communication of that strategy to the wider firmInput into the generation, development and implementation of new ideas, systems or procedures which will improve the firm’s approach to and delivery of digital activityAnalyse the performance of competitors and best practice from other industries and make recommendations to improve our strategy and campaignsMaintain relationships with external agencies to execute the digital strategy and to assist in the generation of new ideasBuilding relationships with Partners, fee earners, secretarial and management teams to ensure that digital best practices are followedKeep up to date with the latest developments in digital marketing and assist in keeping strategies up to date.Targeting/reportingSupport the team with the measurement of the performance of digital marketing activity and provide timely and accurate reports, e.g. through use of website analytics; through use of email marketing data; through the use of data gathered by social media analytics toolsUse data to analyse the effectiveness of digital activity, ROI delivered and make recommendations to improve future efficacy.WebsiteAct as a champion for the firm’s website and make regular updates to the site to support the firm’s digital strategyTrain users of the website content management system on its effective use as well as advising on technical best practices for contentHelp to ensure that content added to the firm’s website (and any associated websites) complies with accessibility requirements and, in appropriate areas, maximises lead generation. Provide training to the Campaigns team on best practicesSupport the execution of the firm’s SEO strategy e.g. keyword research, optimising internal linking, technical optimisationTake an active role in the execution and development of the website content strategyLead on the development of key areas of the website to increase search traffic and improve conversion.Social mediaWork closely with the Campaigns team and PR team on content to be published to the firm’s social media platformsProvide training to lawyers and members of the wider marketing team on the effective use of social mediaTake ownership of online advertising, using platforms such as Google Ads and LinkedIn to increase brand awareness and generate leadsMonitor and respond to online reviews, liaising with compliance team and client partners where appropriate.Email marketingPlan and prepare marketing emails and their delivery through the firm’s email marketing systemProvide training to the Campaigns and Internal Communications teams to ensure they have the skills to use our email marketing system to best effect and to maximise deliverability and open rates.This list is not intended to be exhaustive and you will be expected to perform other duties and have other responsibilities that fall within the wider remit of the role.About You
As the role is varied, we are looking for you to have a flexible approach to the work you do and be able to adapt to different tasks. We are also looking for you to have/be:At least one year marketing experience, with a digital marketing focusProven experience as a Digital Executive or in a similar roleKnowledge of at least one field of digital marketingA strong technical backgroundExcellent attention to detailStrong understanding of digital marketing concepts and best practicesStrong analytical skillsCommercially aware and astuteA track record of delivering web, SEO, email and social media projectsKnowledge of content management systems and website analytics toolsKnowledge of social media platforms and analytics toolsUp to date with the latest trends and best practices in online marketing and measurementProject management and organisational skillsPersuading and influencing skillsConfident, assertive and self-motivatedExcellent interpersonal and communication skills (written and oral)Knowledge of HTML and other front end programming languages would be an advantageFlexible the individual will be required to spend time in the other Weightmans offices.If you meet our criteria and think this is a job you could bring enthusiasm to, then we look forward to receiving your application.Why work for us
Come and join our award-winning organisation and team. Weightmans has been recognised as a leading employer for the 18th consecutive year at Britain’s
Top Employers awards 2025 , and ranking
5th
in the list, the firm has also secured top positions in Chambers UK.Embark on this journey with Weightmans towards becoming one of the Top 30 UK Law firms.Why work for us? Take a look:
Work for Weightmans: voted a top employer | WeightmansWork for a firm where people matter – work for ..... full job details .....
Negotiable