Negotiable
Overview
Digital Marketing Executive (CRM and Email Marketing Focus)Location:
Manchester (hybrid)Employment type:
Full-time, PermanentWe’re on the lookout for a talented Digital Marketing Executive to join our client’s team at a fast-growing private healthcare provider. You''ll drive customer engagement by expertly managing their CRM platform and creating impactful email campaigns. This role offers a great mix of creative content development and strategic data analysis, allowing you to shape patient and client relationships.Responsibilities
Maintaining and updating the client’s customer database in their CRM, ensuring data is accurate, segmented, and used effectively for targeted campaigns.Planning, writing, and executing engaging email marketing campaigns to nurture leads and boost patient engagement. This includes managing content and subscriber lists.Assisting with various digital marketing initiatives like website updates, social media, and SEO/SEM.Monitoring and analysing email and CRM campaign performance (open rates, conversions, etc.) to report on results and continually improve future strategies.Working closely with content, design, sales, and clinical staff to align CRM and email activities with company goals and brand.Ensuring all email communications follow best practices and GDPR regulations, while keeping up-to-date with the latest industry trends.Qualifications
Proven experience in digital marketing, specifically managing email marketing campaigns and CRM workflows.Comfortable with CRM systems and email marketing platforms (such as Zoho CRM/Campaigns, HubSpot, or Mailchimp).A degree in Marketing, Business, or a related field is advantageous but not required.Skilled at interpreting campaign analytics and CRM data. Experience with metrics tracking tools like Excel or Google Analytics is a definite plus.You can write engaging email copy and have a good eye for impactful visuals and calls-to-action. Any experience with basic design or HTML for emails is a bonus.Ability to manage multiple campaigns and tasks efficiently, ensuring accuracy, meeting deadlines, and paying close attention to detail in everything from email scheduling to CRM updates.An interest or background in healthcare is beneficial but not essential.Don’t meet every single requirement? We encourage you to apply anyway. We are dedicated to building a diverse, inclusive and authentic workplace.Interested? Please apply now. We look forward to hearing from you!Additional information
Seniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustries: Medical ..... full job details .....
Negotiable