Digital Marketing Executive

Are you digitally savvy Digital Marketing Executive with 1-3 years'' experience? This is a hands-on role spanning PPC campaigns, website management, SEO, CRM integrations, and analytics. It''s a great opportunity for someone who''s organised, detail-oriented, and ready to develop their skills in a dynamic travel business.The Job:PPC Campaigns: Manage and optimise Google Ads including Adwords and Performance Max campaigns. Create ad copy, implement bid strategies, add negative keywords, and run retargeting campaigns. Monitor and report on performance to drive conversions.Website Management and SEO: Update and maintain the website including adding new trips and hotels, working with our development agency on new features and CRO improvements. Implement SEO best practice (meta titles, headings, keyword usage, and technical updates).Social Media: Run social media (earned and paid) across TikTok, Instagram, Facebook, and LinkedIn, tailoring content for different audiences and reporting on performance.Analytics and Reporting: Use GA4 and other tools to analyse website and campaign data, track leads, and produce regular performance reportCRM and Integrations: Support data flow and integrations between platforms (e.g. Pipedrive, Zapier, Mailchimp), ensuring smooth automation of leads, emails, and reporting.Expanding Destinations: Work with the wider marketing team to launch new destinations, including creating website copy, social media content, and PPC campaigns.Competitor and ..... full job details .....