Digital Marketing Executive

Key Responsibilities: Content Creation, Management and Promotion• Create and manage the quarterly content calendar - planning blog, video, podcast and report activity to support the brand''s marketing objectives.• Create and manage email calendar per campaign - managing copywriting, builds, and segmentation alongside Marketing operations• To plan and manage the creation of any downloads (reports, whitepapers, checklists) to drive lead generation for the brands.• Manage and create the weekly newsletters for each brand - liaising with the content team to confirm inclusions, brief copywriters, and ensure newsletter it built and sent successfully.Content Promotion• To create copy for content (from podcast blurbs and graphics to report landing pages).• Manage, create, and schedule the email promotions for content.• Understand how to use various data tools to interpret data to improve organic performance, such as Google Analytics and PowerBi dashboards.Analysis and Insight• Manage reporting that tracks content and email marketing KPIs on a regular basis to uncover actionable trends and insights.• Measuring content and email performance and analysing key metrics to optimize effectiveness.• Development of a continuous test and learn approach across channels - ensuring that we are optimizing our content and email campaigns by running split tests and evaluating performance to increase engagement and conversions.Research and Learning• Researching topics and industry in detail to keep ..... full job details .....