Digital Marketing Executive

Digital Marketing Executive Wolverhampton or London (Hybrid) A leading premium brand is looking to recruit a Digital Marketing Executive to join a newly created marketing team following significant investment in the UK business. This is a fantastic opportunity to help build the digital marketing function from the ground up, working closely with the Head of Marketing to drive lead generation, website performance and digital campaigns across multiple channels. You''ll take ownership of paid media, website optimisation, CRM campaigns and campaign performance, ensuring marketing activity generates measurable commercial results. The role of Digital Marketing Executive: Plan, manage and optimise paid search and paid social campaigns across Google Ads, LinkedIn and Bing. Manage website performance, including SEO, CRO and landing page optimisation. Create and manage email marketing campaigns and automated customer journeys. Work closely with Sales to generate quality leads and support pipeline growth. Measure campaign performance using metrics including CAC, CPL, conversion rates and ROI. Support Account-Based Marketing campaigns across key target accounts. Work alongside external agencies whilst bringing more digital capability in-house. Utilise AI tools to improve campaign planning, reporting and audience analysis. Collaborate closely with the Content and Creative Executive to maximise campaign performance. Contribute to ongoing improvements to the website and customer ..... full job details .....