Digital Marketing Executive

Overview

We are looking for a Digital Marketing Executive to join our Customer Support Centre based in Walsall. The role will offer a hybrid working pattern. This newly created position will support the Digital Marketing Manager by executing activities that drive traffic to both the Poundland and Dealz websites, effectively communicating brand messaging and delivering a seamless digital customer experience. We uphold three core behaviours that guide all our actions: Love Our Customers, Care for Our Colleagues, and Protect Our Pounds/Euros.Responsibilities

Manage the day-to-day activity of our digital shop window for customers, ensuring promotions, pricing and products align with the commercial plan and enabling customers to browse our range before visiting stores.Execute the activities to deliver the ongoing SEO strategy.Support the Digital Marketing Manager and work with third-party development agencies to ensure the site is functional and best in class.Take a data-led approach to nominating and boosting key products across listing pages based on performance and engagement.Build and dispatch CRM emails (including postcode/ZIP targeting as appropriate).Qualifications

Minimum of 2 years'' experience in a similar role.Demonstrated understanding and working knowledge of core merchandising techniques and principles including website development, ongoing site optimization, SEO, paid/performance marketing, CRM and product merchandising.Benefits

Professional development: comprehensive induction plan and the opportunity to complete in-house development programmes to set you up for success or to pursue qualification through our apprenticeship programme.Bonus potential: opportunity to earn additional bonuses.Free on-site parking.Onsite coffee lounge.Exclusive store discounts, including 10% discount on most in-store purchases.Family-friendly benefits and My Staff Shop discounts.Life assurance cover and health and wellbeing programme.Generous holiday allowance (up to 33 days, with annual increase and optional extra days).Pension ..... full job details .....