Digital Marketing Executive

This role is responsible for maximising the sale of industrial and engineering assets by designing and executing targeted, data-driven marketing campaigns. Operating across Europe, the USA and Asia, it leverages email, paid search, social media and emerging AI-driven channels to drive qualified buyer traffic and deliver measurable results.Client DetailsMy client is a growing Brighton-based business with ambitious plans, seeking a Digital Marketing Executive who is passionate about AI and staying at the forefront of emerging tools and technologies.DescriptionAs the Digital Marketing Executive you will have the following responsibilities:AI-driven audience segmentation (industry, geography, behaviour, asset type) for targeted outreachPlan, manage and optimise Google Ads (PPC) campaigns using automation toolsManage and grow social media presence across LinkedIn, Facebook, Instagram and emerging channelsLead SEO, GEO and AIO strategy, using AI tools to drive organic performance and conversionsLeverage AI tools (e.g. ChatGPT, Copilot, Jasper) for content, targeting and performance analysisProduce data-driven marketing reports and visual storyboards using AI-powered analytics toolsIdentify and test new digital channels and data sources to expand audience reachCollaborate with international teams to ensure consistent, coordinated marketing activityConduct competitor analysis and track market trendsUse SIC/NAICS codes for prospect research and data segmentation.ProfileA successful ..... full job details .....