Digital Marketing Executive

This is an excellent opportunity for a digital marketing professional to take ownership of SEO, website content, paid campaigns and performance analytics within a highly regarded Scottish professional services organisation. You''ll play a key role in driving online visibility and campaign effectiveness while working in a collaborative, award-winning environment.Client DetailsOur client is a leading Scottish professional services organisation with a longstanding reputation for excellence, innovation and client service. Recognised multiple times as a Law Firm of the Year and known for its collaborative, people-focused culture, the business combines commercial ambition with a strong commitment to employee development, ESG principles and making a positive impact in the communities it serves.DescriptionWe''re seeking an ambitious Digital Marketing Executive to lead and support a broad range of digital marketing activities across SEO, website content, paid campaigns and performance analytics.This role would suit someone who enjoys combining creativity with data, and who is motivated by improving digital performance through insight-led decision making. Key ResponsibilitiesSEO and Website PerformanceConduct keyword research and identify opportunities to increase organic visibilityOptimise on-page content and support SEO best practice across the websiteKeep digital content fresh, relevant and aligned with business objectivesCreate, edit and publish content through CMS platforms ..... full job details .....