Digital Marketing Executive

This is a hands-on Digital Marketing Executive role supporting the delivery and optimisation of performance marketing campaigns across channels including Paid Search, Paid Social, Display, YouTube and Demand Generation. You''ll work closely with agencies and internal stakeholders to analyse performance, improve ROI, manage campaigns end-to-end and develop your expertise within a leading consumer travel brand.Client DetailsAn established organisation within the leisure, travel and tourism industry.DescriptionSupport and optimise performance marketing campaigns across Paid Search, Paid Social, Display, YouTube and Demand Gen.Work with media agencies to launch, manage and improve campaign performance against commercial objectives.Monitor budgets and key KPIs including bookings, revenue, CPA, ROAS and conversion performance.Analyse campaign data and identify opportunities to improve results and ROI.Coordinate campaign delivery from briefing through to launch, optimisation and reporting.Ensure creative, targeting, tracking, pricing and promotional details are accurate across all campaigns.Produce performance reports and turn data into actionable recommendations.Use GA4, SA360 and advertising platforms to understand customer and campaign performance.Support testing of audiences, creative, messaging, formats and media channels.Develop digital advertising assets with internal teams and external agencies.Build strong relationships with agency partners and cross-functional ..... full job details .....