Digital Marketing Executive

Digital Marketing ExecutivePermanent roleWinsfordWe are working with an established technical company specialising in industrial chemical solutions. They are looking for an experienced Marketing Specialist to lead their marketing strategy, drive inbound lead generation, and coordinate daily with their on site sales team.The RoleWe are seeking someone to work on marketing. for an established small scale business with an established and mature footprint in their market. This role will focus on the upstream Business Development work that leads to high quality sales leads being generated for colleagues.This calls for utilisation of a range of channels for outbound content creation, and working directly to support the sales pipeline. The following will be key features of the role:Campaign and Emarketing Management: You will design and execute multiple targeted campaigns per month. Manage CRM data cleansing/scrubbing, tracking bounces to ensure the database is as accurate as possible, and update prospect records to support telemarketing follow-ups.Content and Video Creation: Write multiple technical blogs and whitepapers monthly. Produce and edit high quality video content (including things like testimonials and product explainers) for web and social channels.Social Media and Branding: Maintain a consistent online presence by scheduling multiple high-quality LinkedIn posts per week.Website / E-Commerce Development: Including activities around updating the company''s existing ..... full job details .....