Digital Marketing Executive

Digital Marketing Executive

Salary: £25,000 – £35,000 per year

Job Type: Full-Time, Permanent

Location: Hertford (Full-time office-based role)

Company Overview

Link Digital is a growing independent, full-service digital agency located in Hertford. Our mission is to empower clients by delivering tailored solutions in web design, development, and digital marketing that align with their business goals.

Summary

As a Digital Marketing Executive at Link Digital, you will play a pivotal role in driving our clients' online success. This position involves creating and implementing effective digital marketing strategies that drives leads and sales for our clients.

Responsibilities:

• Plan, manage and optimise paid search campaigns for clients across Google and Bing.
• Support the improvement of clients’ websites search engine optimisation (Google, Bing) rankings on a local, regional, and national basis.
• Excellent knowledge of keyword research techniques and tools.
• Strong copywriting and content creation skills.
• Ability to use common AI solutions such as ChatGPT / Gemini for content and image creation.
• Work alongside our web design team to create and build effective landing pages, improve conversion rates, and optimise clients' websites.
• Analyse campaign results and optimise campaigns based on the statistical data available, following best practice guidelines for optimisation.
• Work closely with clients to plan monthly marketing activities and be the client's primary point of contact for all allocated accounts.
• Coordinate activities with other departments and our partners.
• Produce Monthly Reports and Analysis for all client accounts.
• Support sales in preparing marketing audits and proposals.
• Ability to set up and manage analytics and tracking tools.

Requirements:

• Proven experience in digital marketing for an agency.
• A minimum of one year of experience in managing client Google Ads campaigns.
• A minimum of one year of experience managing clients' SEO.
• Excellent time management skills with the ability to prioritise tasks effectively.
• A motivated self-starter with a passion for digital and search marketing.
• Strong numerical and analytical skills.
• Good interpersonal skills with strong verbal and written communication skills.
• Ability to follow core business processes.

If you're ready to make an impact in the digital space and help our clients thrive, we invite you to apply for the Digital Marketing Executive position at Link Digital today.

Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• On-site parking
• Transport links