Digital Marketing Executive (Chinese Speaking)

Digital Marketing Executive (Chinese Speaking)Location: Birmingham

Start Date: ASAP

Contract: Permanent, Full-Time

The base pay range is provided by PingPong Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

PingPong Digital is on the lookout for a passionate and creative Chinese Digital Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and implementing innovative digital marketing strategies tailored specifically for the Chinese market. Your expertise will help enhance our clients\'' visibility, engagement, and growth within this crucial demographic.

Key Responsibilities

Develop and execute digital marketing campaigns across various channels including social media, email marketing, and content marketing, specifically targeting the Chinese market

Manage and optimise paid media and PPC campaigns, ensuring effective allocation of budget to achieve maximum ROI

Create engaging content, including written posts, visuals, and videos, tailored to resonate with Chinese audiences

Conduct market research to identify trends and insights that inform marketing strategies

Monitor and report on the performance of marketing initiatives, utilizing data to drive strategic improvements

Collaborate with the creative team to produce compelling marketing materials that align with client objectives and brand guidelines

Stay updated on the latest tools, trends, and best practices in digital marketing and Chinese social media landscape

Requirements

Bachelor\''s degree in Marketing, Communications, or a related field

1-2 years of experience in digital marketing, preferably within a Chinese marketing context

Strong understanding of various Chinese digital platforms, including WeChat, Weibo, XHS, Douyin and Baidu

Proficient in creating engaging content for digital platforms, with strong writing skills in both Mandarin and English

Experience with data analysis tools and marketing software (e.g., Google Analytics, social media advertising tools)

Creative mindset with the ability to think outside the box and generate innovative ideas

Excellent communication and presentation skills

Detail-oriented with strong organizational and time management skills

BenefitsWe are the leading Chinese digital media agency in the UK, working across various sectors and working with clients all around the world including the UK, EU, US and China. We have a friendly, warm and inviting office and company culture that is very young and passionate about what we do!

We are offering:

Competitive salary

Flexible working arrangements

Options for career progression

A friendly and supportive work environment

Seniority level

Associate

Employment type

Full-time

Job function

Advertising

Industries

IT Services and IT ..... full job details .....