Digital Marketing Executive

Baltic Recruitment are currently recruiting for a Permanent Digital Marketing Executive for a client located in Sedgefield, in a hybrid role. Working for a design and manufacturing business who provides product solutions that power mission-critical communication systems worldwide. Their technologies support applications across space, aerospace & defence, telecommunications, and critical communications.

As the business grows, they are looking for a Digital Marketing Executive to help drive their digital presence, support demand generation, and enhance brand visibility. This is a hands-on role focused on delivering and optimising the company''s digital marketing activity across web, CRM, and social channels.

You will play a key role in executing data-driven campaigns, managing marketing technology, and supporting account-based marketing (ABM) initiatives-working closely with Business Development and internal stakeholders to drive pipeline growth.

Digital Marketing Executive Main Duties and Responsibilities:

CRM & Marketing Automation

• Manage and optimise our CRM (HubSpot) as a marketing automation platform
• Build and execute automated campaigns, nurture journeys, and lead scoring
• Ensure data accuracy, reporting integrity, and GDPR compliance
• Collaborate with Business Development to support lead management and pipeline visibility

Website & Digital Performance

• Manage website content, landing pages, and conversion optimisation
• Support ongoing website development to improve UX, SEO, and lead generation
• Analyse performance and drive continuous improvement through insight
• Work with internal teams and external agencies on enhancements

Social Media & Content

• Plan and deliver content across LinkedIn and key B2B channels
• Support brand awareness and thought leadership campaigns
• Manage content calendars and optimise performance across paid and organic activity

Account-Based Marketing (ABM)

• Support the development and execution of ABM campaigns
• Create targeted, multi-channel journeys across email, web, and social
• Track engagement and campaign effectiveness to support pipeline growth

Reporting & Insight

• Produce regular reports on campaign and channel performance
• Use data-driven insights to improve ROI and inform decision-making

Digital Marketing Executive Applicants:

• Must be a proactive and detail-oriented marketer with a passion for digital performance and continuous improvement.

• Experience in a B2B digital marketing role
• Strong knowledge of CRM and marketing automation (HubSpot preferred)
• Hands-on experience managing websites (WordPress) and digital campaigns
• Experience delivering social media activity in a B2B environment
• Strong analytical skills with the ability to turn insight into action

Desirable:

• Experience with account-based marketing (ABM)
• Knowledge of SEO, paid media, and conversion optimisation
• Experience working alongside Business Development teams

Company Benefits:

• Being part of a collaborative and growing business
• Play a key role in shaping digital marketing strategy and performance
• Competitive salary and benefits package