Digital Marketing Exceutive

Well-established retailer to recruit a Digital Marketing Executive based at their Head Office in Cardiff. This is an exciting opportunity for a commercially minded digital marketer to join a growing ecommerce team. Supporting the Digital Marketing Manager, you will play a key role in driving profitable website traffic, increasing customer acquisition and retention, and delivering engaging digital campaigns across multiple channels. The Role As Digital Marketing Executive, you will be responsible for supporting the delivery and optimisation of digital marketing campaigns, with a strong focus on email marketing, CRM, paid media and customer engagement. Working closely with internal stakeholders and external agency partners, you will help deliver campaigns that support trading objectives and contribute to continued online growth. Key Responsibilities Manage the full email marketing lifecycle, from campaign planning and build through to testing, deployment, reporting and optimisation. Brief engaging, on-brand content that supports trading priorities, seasonal campaigns and product storytelling. Own customer segmentation and targeting to deliver personalised, high-performing campaigns. Create campaigns tailored to different customer demographics. Identify opportunities to improve email and SMS performance through A/B testing and campaign analysis. Monitor and report on key digital marketing KPIs, including email, SMS, paid search, paid social and affiliate performance. Support ..... full job details .....