Digital Marketing & CRM Specialist

OverviewWe''re looking for a hands-on digital marketer with strong CRM expertise who can combine technical know-how with creative thinking. You''ll be central to keeping our digital platforms running smoothly while also shaping customer journeys, campaigns, and content that engage audiences and support the companies mission.

Responsibilities

Managing CRM campaigns, including audience segmentation, automation, and customer journey optimisation.

Supporting integrations with Microsoft Power Pages and ensuring CRM and website activity connect seamlessly.

Populating and updating website content to ensure accuracy, usability, and creativity.

Turning complex information into clear, engaging customer journeys.

Monitoring campaign and website performance using analytics tools and reporting on key insights.

Applying SEO best practice to boost visibility and drive organic traffic.

Supporting colleagues with professional, brand-aligned content across digital platforms.

Contributing ideas to improve processes, productivity, and campaign delivery.

Experience / Qualifications

Proven experience in digital marketing, with a focus on CRM campaigns and customer journeys.

Hands-on experience with website management (WordPress or similar).

Knowledge of Microsoft Dynamics 365 or another CRM platform.

Confident using analytics tools such as GA4 to inform decision-making.

Strong written and verbal communication skills.

Ability to balance technical know-how with creative campaign delivery.

Organised and adaptable, with strong stakeholder management skills.

It would be great if you also had:

Experience with Microsoft Power Pages.

Background in the education or not-for-profit sector.

Familiarity with Adobe Creative Cloud, Canva, or design tools.

CIM qualification or degree in marketing/digital/communications.

What you''ll get in return for your experience?

Salary in the region of 30,000 - 40,000 depending on experience.

Fully remote role - work from anywhere in the UK.

Opportunity to make an impact in the education sector.

A varied role combining CRM, website content, and campaign delivery.

What''s next?If this sounds like the right opportunity for you, please get in touch with Dom now.

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