Digital Marketing and Analytics Executive
Digital Marketing and Analytics Executive - SummaryThis role sits in the Digital team within Marketing and BD, working closely with the Digital Marketing Manager, Social Media and Digital Marketing Assistant, and wider colleagues to deliver thought leadership, campaigns and strong digital execution. The team works hybrid, with three days a week in the office.What you''ll doYou''ll strengthen and evolve digital marketing across email, web, analytics, and reporting, with some social media support. You''ll run day-to-day activity, improve processes, raise standards, and help the team make better digital decisions.Key ResponsibilitiesReporting and Analytics (GA4)Build, improve and own dashboards and reporting for website, email and social channels.Maintain UTM structures and campaign tracking.Identify performance trends and explain what they mean.Make data accessible and easy for the team to use.Email Marketing (Vuture)Build, QA and send email campaigns.Support colleagues with planning and troubleshooting.Develop expertise in Vuture, improve segmentation and share insights from performance.Website Management (Umbraco)Update and publish content.Ensure quality, accessibility, SEO and metadata standards.Support landing pages and work with developers on issues.SEOMaintain SEO basics across the website.Guide colleagues on SEO-informed publishing.Use data to spot opportunities for improvement.Social Media (Hootsuite)Provide cover for publishing.Edit post copy with accuracy and good ..... full job details .....
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