Digital Marketing Analyst

Digital Marketing Data AnalystLocation: Lancashire, fully on-site Salary: 45,000 - 55,000 Contract: Full-time, permanent Zachary Daniels Recruitment is partnering with a fast-growing ecommerce and consumer brand to recruit a Marketing Data Analyst.This is an opportunity to join an ambitious business at an exciting stage of its growth. Reporting directly to the CMO, you will become the analytical engine behind the marketing team, helping turn customer, campaign and commercial data into clear actions.This is not a role focused on producing reports for the sake of it. The business needs someone who can spot trends, ask the right questions and explain what the data means for future marketing activity, customer growth and commercial performance.What you''ll be doing Building and maintaining marketing dashboards across GA4, Meta Ads and Google Ads Owning weekly and monthly marketing performance reporting Monitoring key commercial metrics including CAC, LTV, ROAS, conversion rate and AOV Analysing website traffic, customer behaviour and funnel performance Measuring campaign and channel ROI to help guide marketing investment Analysing creative performance across paid, organic, social and content channels Providing audience and customer segment insights to improve targeting and messaging Working with the growth team to design and analyse A/B and multivariate tests Identifying retention, upsell and customer growth opportunities Supporting product and commercial teams with customer ..... full job details .....