Digital Journeys Senior Executive

Do you have experience creating email campaigns and digital communications that bring customer journeys to life? Want to help shape the future of customer engagement at British Heart Foundation? We''re recruiting a Digital Journeys Senior Executives on 12-month fixed-term contracts to support one of our biggest digital transformation programmes. About the role British Heart Foundation is investing in Enterprise Foundations, an organisation-wide transformation programme designed to help us become a more customer-centric organisation through new technology, better use of data and more connected ways of working. As a Digital Journeys Senior Executive, you''ll help deliver one of the programme''s most significant workstreams: migrating our marketing automation platform from Dotdigital to Adobe and redesigning hundreds of campaigns into customer-centred journeys. You''ll own assigned customer journeys from brief through to delivery, translating journey designs into live Adobe builds and configuring audience segmentation, workflow logic, personalisation and automation. Through rigorous testing and optimisation, you''ll help ensure every communication delivers a relevant and connected customer experience. Working through a series of transformation sprints, you''ll contribute to rebuilding and improving existing campaigns while helping establish new standards, processes and ways of working across the organisation. You''ll work closely with colleagues across Digital, Data, Retention ..... full job details .....