Digital Engagement Manager
We are looking for a Digital Engagement Manager, who will be in charge of leading the planning and delivery of Battersea s digital communications across email, SMS, and online review websites, ensuring communications are supporter centric and channel agnostic, with the goal of supporting income generation and long-term supporter loyalty. The Digital Engagement Manager will also project manage key updates and improvements to marketing technology systems and supporting processes, alongside the crucial development of the organisation-wide data strategy. The successful candidate will demonstrate: Significant experience delivering email and/or CRM marketing strategies in a B2C environment, within a high-profile or innovative brand. Strong track record of implementing, evaluating and optimising highly effective email and SMS campaigns which have driven conversion, engagement and income generating capacity of an organisation. Significant experience leading the use of marketing automation programmes to deliver complex, cross-channel journeys for supporters. Experience working with cross-disciplinary teams to ensure alignment across a variety of channels and touchpoints. Experience leading a high-performing team of subject matter experts and specialists. Experience translating large data sets into actionable insights and supporter-centric optimisations which drive loyalty, engagement or impact. Our Marketing and Communications Team Battersea s Marketing and Communications ..... full job details .....
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