Digital Director

Digital Director - WellnessLocation - LancashirePension scheme.Private healthcare.Annual company performance-based bonus.25 days'' holiday plus bank holidays.Company events and team activities.Employee discount on company products.Free on-site gym. Our client is a fast-growing, science-driven wellness and performance brand with an exceptionally engaged community at its heart. The Role: As Digital Director, you''ll own the digital strategy and performance of the business across three core pillars: Growth and Acquisition, Retention and CRM, and Ecommerce and Conversion.You''ll lead the channel specialists responsible for each area, ensuring they have clear targets, effective processes and the resources required to perform. Key Responsibilities:Own the overall digital strategy and roadmap across acquisition, retention and ecommerce, aligned with wider commercial and brand objectives.Translate the broader marketing and brand strategy into a clear digital growth plan.Lead and develop the Growth, Retention and Ecommerce leads, creating a high-performing digital team.Identify future capability requirements and support the recruitment and development of new team members, agencies and freelance partners.Establish clear objectives, KPIs and accountability across each area of digital.Set overall acquisition targets including CAC, payback period and new customer growth, working closely with the Growth Lead.Own the allocation of the overall digital budget across acquisition, retention ..... full job details .....