Digital CRO Specialist

Are you a data-driven digital specialist with a passion for experimentation, optimisation and improving customer journeys across digital platforms? At the British Heart Foundation (BHF), our Digital team plays a vital role in growing charitable income through data, experimentation and optimisation. We''re looking for a Digital CRO Specialist to help enhance our website, shop and fundraising products, improving conversion and delivering better customer experiences across our digital landscape.About the roleIn this role, you''ll support optimisation across BHF''s digital platforms, using data, research and experimentation to improve customer journeys and increase digital conversion. Working closely with teams across Digital, UX, Content, Product, Analytics, Marketing and Fundraising, you''ll contribute to key testing initiatives and the wider CRO programme.You''ll be: Supporting experimentation across the full testing life cycle using analytics, research and development skills. Using tools such as GA4 and Mouseflow to analyse audiences, identify trends and inform hypotheses. Collaborating with cross-functional teams to prioritise and deliver testing opportunities. Design, run and analyse CRO experiments. Monitoring, analysing and presenting experiment results with clear recommendations. Conducting audits of landing pages, funnels and forms to optimise conversion. Supporting the development of the CRO programme and promoting CRO across the organisation. About you An ..... full job details .....