Digital Content Coordinator

Overview

The Digital Content Coordinator is responsible for the setup and maintenance of product content on The White Company Website to maximise the global growth of digital business. Working as part of the Digital Content team as a key person delivering product launches and maintaining site standards across all The White Company locales in parallel with all production and trade initiatives.What you’ll be doing

Product Launch: Prepare and upload product images. Collate and upload product copy and technical information to the CMS.Collaborate with the Junior Digital Content Assistant Manager to ensure all product launches and reporting are completed to the agreed deadline and SLA.Track and publish all site launch KPIs across stakeholders.Execute all product onsite activities, ensuring brand campaigns, trade activity and site enhancements are launched on time and to the agreed standard.Be aware of Editorial content for seasonal features and prioritise to the agreed deadline and SLA.Deliver content forWholesalers and Concession websites, ensuring product information and assets are provided to teams by the agreed deadline and SLA.Manage all aspects of the product set business-as-usual work stream, including setting up core information and embellishment materials to the agreed SLA.Monitor websites and troubleshoot issues to the agreed SLA.Ensure the product structure follows the agreed taxonomy for customer experience and analytics.Review continuity lines season-on-season and update when needed.Customer Experience

Understand the digital customer journey and guide customers to the right information from initial visit to basket.Execute plans for product trading from initial site visit to basket, coordinating with Buying and Merchandising to ensure the correct product assortment online to the agreed schedule.Take responsibility for selling attributes by understanding the product range, conduct competitor analysis and collaborate with the digital marketing team to identify keyword opportunities.Ensure all brand assets are utilised and considered for The White Company site experience, including videos and additional images available in DAM.Set the standard for QA of content and product across the wider Digital Trading team; ensure work is checked before and after going live and encourage teams to do the same.Understand website performance and identify areas where content could be improved through better experiences, systems, and ways of working across teams.Quality assurance on images and videos to ensure the correct product imagery is used, cropped and presented optimally across all touchpoints – from initial visit to basket.Workflow Management

Adhere to Site Standards documentation and work with the Junior Digital Content Assistant Manager to recommend improvements and updates. Accountable to ensure Site Standards are up to date and followed season on season.Coordinate and manage own workload with the Junior Digital Content Assistant Manager in adherence to the critical path.Manage the loading of new products and imagery alongside system and process updates, campaigns, trading initiatives and housekeeping exercises.Identify issues with achieving agreed deadlines and escalate to the Junior Digital Content Assistant Manager where necessary.Proactively review queries and enhancements - web bugs, site walks, exit report and customer recommendations - to fast-correct amends. Work with teams to troubleshoot and improve the process and track root cause.Stakeholder Management

Regularly communicate the status of content updates to the appropriate stakeholders in Digital Trading and Senior teams.Maintain good relationships with key teams – Creative, Buying and Merchandising – and use weekly touchpoints to gather direction on priorities for content.Champion content processes across teams; raise issues clearly and convene the right people to fix them.Log systems issues that hinder content with IT teams and prioritise to address the most severe issues.Display a customer service mentality when dealing with stakeholders, pre-empt questions, and be prepared in meetings.Demonstrate initiative and the ability to work independently and with teams to coordinate The White Company content.The Skills and Experience that you will need

Experience working with imagery and a basic understanding of Photoshop is desirable, but not necessary.Good understanding of Scene7 or other image management software is essential.Good understanding of Content Square or Adobe Analytics is desirable, but not necessary.Good understanding of websites.Good understanding of how content management systems operate.Excel, Word, PowerPoint. A good grasp of Microsoft Excel and confidence in handling data.Attention to detail and the ability to work under pressure and within deadlines.Excellent communication and people skills.Ability to work well in a team and independently with a pro-active, can-do attitude.Knowledge and passion about online, multi-channel retail and customer experience.What we’ll offer you

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.Discount - Up to 50% discount and access to regular Sample SalesHoliday - 23 days rising to 25 with length of serviceHoliday Buy – opportunity to buy up to 5 days holidayPension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)Perkplace Benefits Platform – offering a variety of discounts across well-being and lifestyleWagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeingContinued Development – We offer structured support from our own in-house Learning and Development HubLife AssuranceAdditional Benefits

Fruit basket dailyTea and coffee providedWorking from Home - option to work from home on Mondays and FridaysSocial - Christmas party/social events throughout the yearSeasonal Sample SalesVolunteer Day - with a charity of your choiceGreat Location - Close to transport links - over ground Shepherds Bush station /underground White City and Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gymsOur Equality Diversity and Inclusion statement of commitment

At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.We would love you to join us on our journey.We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we ..... full job details .....