Digital Associate Director (social media platform client)

Overview

The Global Digital Associate Director will play a key role within TikTok’s central EMEA client team, responsible for delivering best-in-class digital strategies. This position involves collaborating with the activation team and overseeing a Digital Manager to develop global brand communications and activation strategies, managing local teams to ensure the implementation of best practices, and overseeing central activation efforts to drive performance.TikTok is an exciting and dynamic client, with a global presence and a mission to deepen brand love worldwide. They expect their media agency partners to help drive growth and apply innovative strategies. This is a unique opportunity to work alongside an exceptional team and client, contributing to shaping the future of an iconic brand in a true partnership.The RoleWorking closely with the Digital Business Director, the Global Digital Associate Director will oversee the day-to-day management of accounts across multiple markets, ensuring campaigns launch on time, are continuously optimized, and meet performance goals. You will also build strong relationships with global agency and hub teams, working with performance activation and media planning specialists to plan and deliver integrated, high-performing strategies across TikTok’s brand initiatives.Responsibilities

Develop and deploy global brand activation strategies across media, programmatic and social in partnership with local teams.Manage and implement best practices for various channels and disciplines, providing guidance on growth strategies and performance expectations.Ensure digital quality assurance, brand safety, and timely, high-quality delivery to ensure they meet TikTok''s key performance indicators and business objectives.Support and collaborate closely with Digital Business Director to drive strategic outcomes and operational excellence.Build and maintain strong relationships with key stakeholders, including the central client, and local teams.Collaborate with internal teams such as Data Sciences, Media Owners, and third-party providers to identify and implement new tools, technologies, and strategies that drive growth for TikTok.Provide best practice case studies from successful campaigns and scale them across markets to drive consistency and optimize performance globally.Qualifications

Exposure to Kantar or other brand measurement partnersWell-versed in paid social, programmatic, ad tech platforms, and marketing automation systemsExperience in media planning and activationAdditional information

Zenith International

has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;WORK YOUR WORLD

opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.REFLECTION DAYS

- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.HELP@HAND BENEFITS

24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.FAMILY FRIENDLY POLICIES

We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.FLEXIBLE WORKING, BANK HOLIDAY SWAP

and

BIRTHDAY DAY OFF

You are entitled to an additional day off for your birthday, from your first day of employment.GREAT LOCAL DISCOUNTS

This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.Full details of our benefits will be shared when you join us!Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action ..... full job details .....