Digital and Data Analytics Manager

Adobe Analytics/GA4/Digital Marketing/Digital Analytics/Databricks/Retail Analytics Contract: Outside IR35 Location: Nottingham (3 days/week onsite; 2 days wfh) Duration: 3-6 months (extension likely) We are looking for a Digital Analytics professional with 5-8 years of experience to drive web, mobile, product and customer analytics initiatives. The ideal candidate should have strong hands-on experience with Adobe Analytics and/or Google Analytics (GA4), digital measurement, tagging, A/B testing, dashboarding and analytics implementation. The role will involve working closely with business, product, marketing and technology teams to translate business requirements into effective analytics solutions and generate actionable insights from digital data. You will manage the Data Analytics and Engineering workload including a team of 3-4 data analysts. Required Skills 5-8 years of experience in Digital Analytics/Web Analytics/Product Analytics. Strong hands-on experience with Adobe Analytics and/or Google Analytics 4. Good understanding of digital KPIs such as traffic, engagement, conversion, bounce/exit, funnel and customer journey metrics. Strong SQL skills. Experience with Databricks The ideal candidate will be a hands-on Digital Analytics professional who can independently manage analytics implementation as well as insight generation. Candidates with experience in Adobe Analytics + Adobe Launch/DTM + Adobe Target, or GA4 + GTM + BigQuery, along with strong SQL and ..... full job details .....