Digital Analytics Lead

Digital Analytics Lead Up to £56,000 Fully Remote UK A leading UK organisation is looking for a Digital Analytics Lead to take ownership of its digital measurement strategy and turn data into actionable insight. This is a hands-on role working across digital product, marketing, data and technology. You''ll help define measurement strategies, improve tracking and data quality, and translate business requirements into clear technical specifications. Key responsibilities Own and develop digital measurement strategy Audit and improve data layers and tracking Work hands-on with GTM and GA4 Define technical tracking requirements and support implementation Lead QA, governance and consent-related activity Analyse digital journeys and performance Work closely with internal teams and external analytics agencies Line manage one Digital Analytics specialist About you We''re particularly looking for strong hands-on experience with GTM and data layers. You should be confident auditing existing implementations, identifying tracking gaps and writing clear technical requirements. Experience with GA4, BigQuery, Custom JavaScript/HTML and digital measurement strategy would be highly beneficial. You''ll be a self-starter who is comfortable working autonomously and communicating technical concepts to non-technical stakeholders. Package Salary up to £56,000 Fully remote, with occasional office travel Competitive benefits Find out more and apply via the link ..... full job details .....