Digital Acquisition Marketing Manager

Lawfront is one of the UK''s fastest-growing legal groups, bringing together high-performing regional law firms and empowering them with best-in-class central support. We are now seeking a Digital Acquisition Marketing Manager to lead our paid digital growth strategy across the Group. This is a senior, high-impact role for a data-driven digital leader who thrives in a fast-moving, competitive environment and knows how to scale performance marketing programmes to deliver measurable commercial results. The OpportunityYou will own and evolve Lawfront''s paid digital acquisition strategy, driving growth for multiple brands across the Group. Working closely with our Digital, Marketing and firm-level leadership teams, you''ll shape how we attract, convert and retain clients through high-performing digital channels. Key ResponsibilitiesPaid Advertising and Digital Acquisition (Essential)Lead the paid digital acquisition strategy to deliver growth across the Lawfront group of firms.Manage and scale a paid media budget of £1m+, with responsibility for increasing investment and performance over time.Drive channel diversification and innovation to grow market share in highly competitive legal markets.Build a rigorous test-learn-optimise framework to improve ROI/ROAS and campaign effectiveness.Oversee PPC and advertising platforms (e.g., Google Ads), agency relationships and external strategic partners.Maximise performance across a mix of paid channels including PPC, directories, ..... full job details .....