Demand Generation Specialist

Overview Are you someone who enjoys having ownership of multi-channel campaigns from concept through to lead generation, working closely with sales and having clear visibility of the pipeline your activity creates? Then this could be the right role for you. This is a well respected agency that prides itself on customer experience and they want someone stable who is looking to join a company where they can invest in you and you will stay with them. They offer hybrid and a wealth of business and career progression. Responsibilities Own demand generation projects end-to-end, from the initial idea through to lead delivery. This includes analysis, optimisation and achieving lead targets Build and manage lead nurture programmes and marketing automation workflows to convert subscribers into qualified leads Execute activity across a variety of marketing channels as required (e.g., email, website, SEO, organic social, and third-party media) Produce campaign assets (e.g., landing pages, eBooks, case studies, promotional content) in collaboration with internal/external stakeholders Own and manage LinkedIn campaigns to drive leads through a variety of campaign types Monitor campaign, lead and conversion performance against objectives, reporting regularly and using insights to optimise ROI and inform planning Contribute to larger cross-functional initiatives, supporting marketing activity, content creation, and campaign delivery Stay up to date with demand generation trends and best ..... full job details .....