Demand Generation Manager - B2B SaaS

Lead the demand generation strategy for a fast-growing B2B technology business, driving qualified pipeline and revenue through paid media, SEO, website optimisation and multi-channel campaigns. Working closely with Sales and Marketing, you''ll use data, experimentation and performance insights to optimise acquisition and fuel sustainable business growth.Client DetailsWe''re partnering with a fast-growing B2B SaaS business looking for a commercially minded Demand Generation Manager to take ownership of its inbound growth strategy. Reporting to the Head of Marketing, you''ll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth. This is a high-impact role where you''ll have the autonomy to test new ideas, optimise performance and directly influence revenue. If you''re passionate about experimentation, data-driven marketing and scaling acquisition, this is an opportunity to make a visible impact within an ambitious, collaborative business.DescriptionOwn the inbound demand generation strategy across paid, organic and partnership channelsDrive growth in MQLs, SQLs, pipeline and marketing-generated revenueManage and optimise paid acquisition across Google Ads and LinkedInDevelop technical SEO and Answer Engine Optimisation (AEO) strategiesImprove website conversion through landing page optimisation and A/B testingDesign and execute experiments to improve acquisition performanceAnalyse ..... full job details .....