Demand Generation Manager - B2B - Healthtech

Reporting to the Head of Marketing, you''ll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth.Client DetailsWe''re partnering with a fast-growing Healthtech business looking for a commercially minded Demand Generation Manager to take ownership of its inbound growth strategy. Reporting to the Head of Marketing, you''ll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth. This is a high-impact role where you''ll have the autonomy to test new ideas, optimise performance and directly influence revenue.If you''re passionate about experimentation, data-driven marketing and scaling acquisition, this is an opportunity to make a visible impact within an ambitious, collaborative business.DescriptionOwn the inbound demand generation strategy across paid, organic and partnership channelsDrive growth in MQLs, SQLs, pipeline and marketing-generated revenueManage and optimise paid acquisition across Google Ads and LinkedInDevelop technical SEO and Answer Engine Optimisation (AEO) strategiesImprove website conversion through landing page optimisation and A/B testingDesign and execute experiments to improve acquisition performanceAnalyse funnel performance using metrics including CPL, CAC, ROAS and conversion ratesPartner with Sales to improve lead quality and pipeline conversionCollaborate with ..... full job details .....