Demand Generation Lead

Demand Generation Lead (HR Tech) Location: UK Remote Contract: 3 monthsWe''re looking for a Demand Generation Lead for a HR Tech client to own their go-to-market strategy and accelerate pipeline creation across our HR and People buyer segments. This is a hands-on, strategic role ideal for someone who knows how to build GTM foundations, craft CHRO-level messaging, and run high-impact demand motionsWhat you''ll own* GTM Strategy ICP, segmentation, pricing/packaging input, launch plans, and cross-functional alignment* Demand Generation multi-channel campaigns, ABM, content strategy, and pipeline creation* Sales Enablement battlecards, pitch decks, objection handling, persona insights* AI Product Storytelling translating complex AI capabilities into clear, compelling HR-leader value* Full-Funnel Performance from awareness to SQL, including funnel optimisation and reporting What you''ll do* Refresh and elevate our CHRO-level positioning to resonate with senior HR, People, and Landamp;D leaders* Build and execute GTM plans for new features and product launches* Partner with Sales to improve deal velocity, win rates, and enablement materials* Run targeted ABM motions across enterprise and mid-market segments* Create content that supports the full funnel - from thought leadership to conversion assets* Analyse performance, optimise campaigns, and report on pipeline impact* Work closely with Product to shape narrative, roadmap alignment, and customer insightsWhat we''re looking for* ..... full job details .....