Demand Generation and Growth Marketing Manager

This role owns end-to-end demand generation and conversion optimisation across multiple B2B products and large-scale events, driving measurable revenue growth. You''ll develop and execute growth strategies, optimise funnels, and use data-led experimentation to increase leads, conversions, and customer acquisition.Client DetailsThe client is a global, high-growth B2B organisation operating at the intersection of digital platforms and large-scale live events. They specialise in connecting enterprise decision-makers through premium data-led products and world-class industry experiences.Backed by a major international investment firm, the business is focused on scalable growth, innovation, and delivering market-leading customer experiences, with a strong culture centred on collaboration, creativity, and measurable impact.DescriptionOwn and execute growth strategy across B2B products and live events, driving revenue and audience growth.Plan and deliver demand generation campaigns to build qualified leads and pipeline.Optimise the full marketing funnel through continuous testing and conversion rate improvement.Refine messaging, targeting, and positioning to improve performance.Track, analyse, and report on performance, using data to drive decisions and improvements.ProfileThe successful candidate will be a hands-on, data-driven growth marketer with strong experience in demand generation, performance marketing, and conversion optimisation. They will have a proven ability to drive ..... full job details .....