Data Automations Manager

Title: Data Automations ManagerLocation: Hybrid - Manchester - 3 days on siteSalary: From 50,000 to 65,000 The Data Automation Manager will have end-to-end ownership of the Salesforce tools that support customer engagement and commercial activity across the business, including Marketing Cloud, Data Cloud and Personalization. Together, these form the Salesforce ecosystem used to manage customer data, automation and multi-channel journeys. The role also leads a small specialist team of Data Automation Leads, setting clear direction, building technical capability and making sure the team has the right processes, controls and shared knowledge in place. As part of the team responsible for the Single Customer View, the role ensures reliable data flows in and out of the Salesforce ecosystem, supporting good data hygiene and clean customer records for targeting, segmentation, journey delivery and reporting. It combines technical depth, delivery discipline, people leadership and commercial understanding to strengthen the data foundations behind customer engagement and wider business decision-making. Key responsibilitiesSet the strategic direction for how the Salesforce ecosystem powers customer communications across channels.Maintain and enhance the Single Customer View, supporting good data hygiene and accurate, timely data flows into the Salesforce ecosystem for targeting, segmentation and reporting Ensure internal systems connect smoothly with the Salesforce ecosystem, providing ..... full job details .....