Data and Lead Generation Executive

The Drum, Glasgow, Scotland, United Kingdom

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Data and Lead Generation Executive

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The Drum

The Drum Glasgow, Scotland, United Kingdom

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Data and Lead Generation Executive

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The Drum

THE DRUMWe believe that marketing can change the world for the better!

THE DRUM We believe that marketing can change the world for the better!Our MISSION is to help marketing professionals around the world to learn, make better decisions, produce better marketing, and be more successful.Our VISION is to be the world\''s leading destination for marketing knowledge, by focussing on our audience, providing data and insights, and creating a platform for recognising success. Our global awards programme, TV channel and innovative product range will support the foundation of our industry - creativity.

DATA TEAM: The Data and Lead Generation team is critical to The Drum, expertly combining strategy and execution. It not only ensures we are reaching and engaging with the correct audience, but it gives us the ability to better understand, research and report on them, and the wider market, as well as provide valued information for our customers and clients.

Data touches all aspects of the business, supporting our products and services, and helping sales reach and respond to prospects and customers.

The role has specific responsibility for the lead generation activities within the business; this requires an analytical, commercially minded, action-orientated approach and skill with working in a matrix-type environment.

ROLE: The Data and Lead Generation Executive is responsible for sourcing and providing leads for The Drum and our clients. This involves working closely with the Client Services and Sales teams, translating their briefs into Ideal Customer Profiles (ICPs) and Target Account Lists (TALs) using either 1st party or 3rd party data. The Data and Lead Generation Executive is also responsible for negotiating with 3rd party data providers to secure the best rates for external data, where required. They need to review and check data reports to check that the requirements of the ICP and/or TAL have been met, in terms of the required lead profile and volume. They will also need to provide clear and timely communication with the Client Services and Sales teams to update them on the status of progress with projects. Once leads have been generated, the Data and Lead Generation Executive is responsible for checking they meet the ICP and/or TAL before they are delivered to the client.

Requirements

Source and provide leads for The Drum and its clients.

Work closely with Client Services and Sales teams to understand briefs and translate them into Ideal Customer Profiles (ICPs) and Target Account Lists (TALs).

Utilise both 1st party and 3rd party data to build ICPs and TALs.

Negotiate with 3rd party data providers to secure the best rates for external data when required.

Review and validate data reports to ensure they meet the defined ICP and/or TAL in terms of lead profile and volume.

Maintain clear and timely communication with Client Services and Sales teams regarding project status and lead delivery timelines.

Conduct quality checks on generated leads to confirm they meet ICP and/or TAL criteria before delivery to clients.

Accurately record details of projects for other stakeholders to access.

Demonstrate initiative and project management skills, taking ownership of the lead gen process and identifying improvements and efficiencies in the process.

Ability to deliver projects to internal clients on time and to specification.

Experience in managing partnerships with 3rd party providers.

Experience in data management.

Knowledge of digital marketing, lead generation, website reporting and campaign tracking.

Experience with database systems and processes.

Great interpersonal skills

Good verbal and written communication

Analytical and numerate

Self-disciplined and self-motivated

Organised and calm

Self-confident

Commercially astute

Benefits

28 days holiday

Pension

Company-wide discretionary bonus scheme based on business performance

Enhanced above industry standard family leave package

x2 paid volunteering days a year

Company-wide mentoring programme

Employee referral bonus

Company social events

Hybrid working

Early finish on Fridays

Dog friendly offices

Eye care vouchers and contribution towards glasses

Learning and Development fund/opportunities

EAP support

Seniority level

Entry level

Employment type

Contract

Job function

Analyst

Industries

IT Services and IT Consulting

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