Data and Insights Strategy Manager - Marketing

Are you passionate about using data to shape marketing strategy and influence business decisions?We''re partnering with a globally recognised entertainment brand to recruit an Interim Data and Insights Strategy Manager. This is a fantastic opportunity to lead the evolution of data-driven marketing, helping teams unlock actionable insights and maximise campaign performance across a portfolio of world-class content.You''ll act as the bridge between Marketing and Data teams, translating business challenges into data-led solutions while driving the adoption of self-service reporting and best-in-class analytics.Key ResponsibilitiesLead the strategy and development of marketing reporting and insights.Own and enhance Tableau dashboards and self-service reporting capabilities.Work with multiple data sources to deliver meaningful, actionable business insights.Partner with Marketing, Media, Social and Data teams to improve campaign performance and measurement.Drive the first-party data strategy across CRM, web analytics and organic social.Define KPI frameworks and use analytics to optimise marketing investment.Champion data literacy by training stakeholders and promoting data-driven decision making.Support data governance, privacy and best practice across the business.About YouProven experience in data, analytics or marketing insights.Strong Tableau expertise with experience creating dashboards and reporting solutions.Experience working with marketing data and digital ..... full job details .....