Data and Insights Manager

Data and Insights ManagerLytham St Annes, Lancashire£45,000 + great benefits (BUPA private healthcare, pension, life assurance, bonus and more) Are you a data-driven professional who enjoys turning customer data into meaningful insight? We''re working with a well-established and growing organisation in Lytham St Annes that''s expanding its Digital and IT function and is now looking for a Data and Insights Manager to join the team. This is a varied and rewarding role where you''ll take ownership of customer data, helping the business better understand its customers and deliver more personalised, engaging experiences.What you''ll be doingMaking sure customer data is collected accurately and consistently across all channelsManaging the flow of customer data between systems to ensure it''s secure, reliable, and accessibleCleaning and analysing data to uncover trends, patterns, and insightsCreating reports for CRM and Marketing teams to support segmentation and targeted campaignsWorking closely with technical teams to improve data integration and qualityBuilding dashboards and reports so stakeholders can easily track customer KPIsWhat we''re looking forExperience in a data, insights, analytics, or data management roleKnowledge of CRM and CDP platforms, ideally within a retail or customer-focused environmentStrong SQL skills and experience with segmentation and data modellingConfidence working with analytics and BI toolsA good understanding of data protection and privacy ..... full job details .....