Data and CRM Analyst

Manpower are currently seeking an interim Data and CRM Analyst, to work with our global FMCG client The Magnum Ice Cream Company, renowned for brands such as Magnum, Ben andamp; Jerry''s, Cornetto and Wall''s, and become an integral part of their fast-paced FMCG environment.
The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 6 months, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £52,500 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
You would be responsible for managing the CRM system (Salesforce), day-to-day field sales admin tasks, analyses of sales data, and identifying growth opportunities and efficiencies, as part of the Out of Home department which consists of different sales teams (Trade, KAM and Field). Your insights will directly influence who we visit, when, and with what message-ensuring every sales conversation counts. You will work together with the various sales teams to initiate opportunities as well as integrate digital tools into the teams to ensure the contact strategy includes both digital and physical. You will stimulate a culture within OOH where data insights, innovations and digital improvements are continuously considered.
Key Responsibilities
Salesforce andamp; Field Sales Admin

• Own the daily maintenance and optimisation of our CRM (e.g. tagging, lead status, follow-ups).
• Support the field sales team with visit planning, action tracking, and customer data updates.
• Ensure customer and lead information is complete, clean, and actionable.

Sales Data Analysis andamp; Targeting

• Analyse sales performance data across regions, channels, and customer types.
• Identify top-performing locations, lapsed accounts, and white space opportunities.
• Recommend who to visit, when, and why, based on real data.

Journey Planning andamp; Sales Strategy

• Use data to prioritise account visits and actions (e.g. restock, upsell, promotional planning).
• Help shape strategic route planning to maximise sales efficiency and coverage.
• Surface actionable insights to the sales team through dashboards, reports, or planning tools.

Omnichannel Contact Strategy

• Collaborate with digital and marketing teams to develop a seamless customer journey.
• Integrate digital touchpoints (e.g. email, SMS, WhatsApp) with physical sales visits.
• Ensure customers hear from us in the right way, at the right time, across all channels.

New Business andamp; Growth Development

• Source and prioritise new leads using data (e.g. location gaps, venue type trends, seasonality).
• Highlight high-potential existing accounts for expansion (e.g. adding SKUs, secondary sites).
• Assist in building smart targeting lists for promotions, campaigns, and new launches.

Key Requirements

• Salesforce administration experience in enterprise settings (ideally FMCG or foodservice).
• Strong working knowledge of Excel/BI tools (e.g. Power BI, Tableau).
• Strong knowledge of Sales Cloud and Service Cloud.