Data Analyst with MMM and Consumption Data

Data Analyst with MMM andamp; Consumption Data 6 months Contract Inside IR35 Remote/1 day onsite a month BanksideMy client a top Global company are currently looking to recruit a Data Analyst with Marketing Mixed Modelling (MMM) experience working with Consumption and Media Data to join their team on a 6-month contract basis. Please note if successful this position will need to set up via an Umbrella Company/PAYE. The MMM project includes all work pertaining to improving media spend coverage of Marketing Mix Modelling from 65% to 80% at our client through availability of Marketing Mix Models (in-house and outsourced to a modelling partner).Job Role/Main TasksValidate, transform and prepare (mostly) sales as well as media and other MMM input datasets.Conduct exploratory data analysis (EDA) to identify trends, outliers, inconsistencies and data quality issues.Investigate and resolve data discrepancies across markets and multiple data sources.Run and troubleshoot Python scripts used for data processing, reporting and MMM delivery.Write and execute SQL queries for data extraction and validation.Support and maintain automated PowerPoint deck generation and reporting processes.Validate and reconcile results across Power BI, PowerPoint outputs and source databases.Provide analytical and operational support to MMM SMEs, ensuring timely and accurate delivery of project outputs.Ideal ExperienceData Analyst or Analytics Consultant with strong data exploration and validation ..... full job details .....