Data Analyst

Data Analyst Lincoln Full time Permanent £30,000 Our Lincoln based client is looking to appoint a talented and experience Data Analyst. The Role The role of Data Analyst will include: Manage and optimise paid search (PPC) campaigns across Google Ads and Amazon Ads. Monitor performance to ensure campaigns meet ROAS and cost targets. Conduct keyword research and analyse performance data to guide bidding, targeting and budget decisions. Test and evaluate ad copy, bidding strategies, and campaign structures to improve results. Deliver clear, actionable performance reports with insights and recommendations. Monitor and analyse website traffic and user behaviour to identify trends and opportunities. Track marketing performance across digital channels, measuring key metrics such as click-through rate, conversion rate and ROI. Perform ad-hoc analysis to support commercial decision making. Keep up with relevant changes in advertising platforms, compliance requirements, and digital marketing best practices. The Candidate The successful Data Analyst will be able to demonstrate: 2+ years of experience in a data analysis role. Hands-on experience with Google Ads and/or Amazon Ads. Strong Excel skills. Experience using SQL to query and manipulate datasets. Strong analytical skills with the ability to draw, clear, actionable insights from data. Effective communicator, both written and verbal. Detail-oriented and comfortable working independently or within a team. A passion for data ..... full job details .....