Customer Selections Analyst

I''m hiring a Customer Selections and Analytics Consultant for a long-established UK insurance business that''s continuing to invest in its customer analytics and marketing capability.This is a hands-on SQL role focused on campaign targeting and performance analysis, sitting in a team that directly influences how the business engages and retains its customers.The companyA well-known UK insurer with a long history, now serving a wide range of customers across business, home, motor and pet insurance.Data is central to how they grow and retain customers, with a strong focus on improving customer value and engagement through smarter targeting and insight.The roleYou''ll sit within a team of SQL-driven analysts responsible for:Building the audiences for marketing campaignsEnsuring the right customers are targeted at the right timeAnalysing campaign performance and driving improvementsThis is a true end-to-end CRM analytics role - from selection through to insight.What you''ll be doingBuild customer selections using SQL, based on campaign briefsSegment audiences to support targeted marketing activity (e.g. cross-sell and retention campaigns)Work with stakeholders across the business to understand campaign requirementsAnalyse campaign performance and provide clear, actionable insightPresent findings back to stakeholders to improve future campaignsSupport the development of dashboards and reporting for campaign evaluationHelp refine targeting approaches through continuous feedback ..... full job details .....