Customer Selections Analyst

Customer Selections and Analytics ConsultantHybrid workingSalary up to: £50,000This is a strong opportunity for a commercially minded analytics professional to combine technical delivery with stakeholder impact. You will play a key role in driving targeted marketing activity and improving campaign performance through data-led insight, working in a highly collaborative environment.The CompanyThey are a well-established organisation with a strong customer focus and a growing investment in data and analytics. Analytics plays a key role in shaping marketing effectiveness, customer engagement, and strategic decision making. The business operates in a structured and regulated environment, offering stability alongside the opportunity to influence change through data. They foster a collaborative culture where stakeholder partnerships are central to success.The RoleDevelop and deliver customer selections for marketing, research, and service communications using SQLEnsure campaigns are accurately targeted, compliant, and aligned to business objectivesBuild and enhance dashboards to evaluate campaign performance and test and learn activityProvide clear, actionable insight to improve targeting, ROI, and customer engagementWork closely with stakeholders to translate business requirements into analytical solutionsAct as a subject matter expert across customer datasets to support selection and analysis activityCommunicate complex insights clearly to both technical and non-technical ..... full job details .....