Customer Retention Strategist

At Specsavers, we''re transforming how we connect with customers-moving beyond one-off communications to creating seamless, connected experiences across every stage of the journey. As our Customer Retention Strategist, you''ll play a key role in shaping this evolution, helping us deliver more personalised, omnichannel experiences that keep customers engaged and coming back. You''ll use customer data from multiple sources to uncover meaningful insights and identify opportunities to improve retention and customer lifetime value. Working closely with analytics and marketing teams, you''ll turn those insights into data-led strategies and personalised journeys, ensuring the right customers are reached at the right time, through the right channels. You''ll also focus on driving measurable impact through clear KPIs, testing frameworks and continuous optimisation. We''re looking for someone who''s truly hands-on with data You are likely to have been a Data Analyst or Data Planner in a previous role and recently moved into a CRM strategy development area. You will therefore be highly confident analysing complex information and turning it into clear, actionable insight. You''ll bring proven experience in turning that insight into data led CRM and customer lifecycle strategies that deliver measurable impact and value to the business. You will be curious in understanding why customers do what they do, and be able to use data driven insight to plan personalised CRM strategies that ..... full job details .....