Customer Relationship Management Specialist

Role Overview We are looking for a dynamic CRM Manager to join a fast-growing D2C food and drink brand on a 6-month Fixed Term Contract (FTC). This is a pivotal role where you will take full ownership of the customer lifecycle, driving engagement, retention and loyalty through high-impact CRM strategies. You will manage the end-to-end execution of campaigns across multiple channels! Key Responsibilities Strategy and Execution: Lead the end-to-end CRM strategy across the full customer lifecycle, from onboarding and reactivation to loyalty and advocacy. Campaign Optimisation: Conduct continuous A/B testing on subject lines, content, and send times to improve open rates, CTRs, and conversion. Data and Segmentation: Use customer data to create highly targeted segments, ensuring the right message reaches the right customer at the right time. Reporting: Monitor and report on key CRM metrics (LTV, churn, retention rates), providing actionable insights to the wider marketing team. Requirements Proven experience in a CRM or Lifecycle Marketing role, preferably within a D2C or E-commerce environment. Expert-level proficiency in Klaviyo is mandatory. Strong understanding of customer lifecycle stages and retention strategies. Analytical mindset with the ability to interpret data and translate it into successful campaigns. Excellent copywriting skills and a keen eye for design and brand consistency. ..... full job details .....