Customer Marketing Executive

Job Title: Customer Marketing ExecutiveLocation: CardiffHours: 39 hours per weekShift Patterns: Monday- Thursday 8.30am -5.00pm Friday 8.30am - 4.00pmSalary: Competitive salary DOEBenefits: 30 days holiday 20% Group Discounts PensionOur client is seeking a Customer Marketing Executive to join their Marketing Team. This role is responsible for proactive and reactive PR activity with the aim of building a positive brand image and driving awareness with new audiences. This position would suit someone who has a strong background in developing and implementing PR and Campaign strategies, organising events, and handling any potential crises. The role requires strong communication, interpersonal, and organisational skills.Job responsibilities Drive customer acquisition through media channels (website, social, in-store etc.)Create and maintain a Loyalty Scheme activity plan that drives additional revenueAnalyse performance, customer data, and market trends to drive decisions and optimize revenue generating activityReview ROI on all activity and provide regular stakeholder performance reportsUse insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programmeManage rewards to ensure they align with customer expectations and values.Create and maintain a clear communication plan.Respond to feedback, work cross functionally to highlight, agree and embed process ..... full job details .....