Customer Insights Analyst

Customer Insight AnalystHybrid - Blackburn, LancashireSalary: up to £55,000This is an opportunity to join a data-led organisation where customer insight sits at the heart of decision making. The role offers strong exposure to CRM, customer lifecycle strategy, and advanced analytics, with the chance to directly influence customer experience and commercial performance.The CompanyThey are an established, customer-focused business operating across a large network of locations, with a strong emphasis on data-driven growth. The organisation is investing in its analytics capability to better understand customer behaviour and optimise engagement strategies. Teams are collaborative and cross-functional, bringing together marketing, operations, and analytics to deliver measurable outcomes. They prioritise high-quality customer experiences and continuous improvement across their services.The RoleAnalyse customer and transactional data across CRM, digital platforms, and point-of-sale systems to identify trends and opportunitiesDevelop and maintain dashboards linking customer metrics such as retention, conversion, and lifetime value to business performanceDeliver insight to support campaign targeting, segmentation, and personalisation strategiesConduct pre and post campaign analysis to measure performance, uplift, and return on investmentApply sentiment analysis and key driver techniques to customer feedback and survey dataSupport lifecycle strategy by identifying churn risk, improving ..... full job details .....