Customer Insight Analyst

Customer Insights Analyst£50,000 - £55,000Hybrid - Lancashire (3x days per week) This is an opportunity to step into a high impact customer insight role where your analysis directly shapes marketing strategy, customer experience, and commercial performance. You will work with rich customer and patient data to influence how a large, service led organisation engages, retains, and grows its customer base.The CompanyThey are a well established, customer focused organisation operating at scale within a regulated, service led environment. Data and insight sit at the heart of their decision making, with strong collaboration across marketing, operations, and product teams. The business values thoughtful analysis, ethical data use, and turning insight into meaningful action.The Role You will focus on unlocking actionable insight across the full customer lifecycle, supporting CRM performance, retention, and personalisation. Key responsibilities include:Analysing CRM, POS, digital, and survey data to identify behavioural trends and growth opportunitiesSupporting campaign targeting and optimisation through segmentation, cohort analysis, and predictive insightDeveloping dashboards that connect customer behaviour to commercial KPIs such as conversion, retention, and lifetime valueLeading analysis of satisfaction and advocacy data using sentiment and key driver approachesDelivering clear, executive ready insights to non technical stakeholdersPartnering with marketing, operations, and ..... full job details .....